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B2B ECOMMERCE ADOPTION: GETTING CUSTOMERS TO PLACE ORDERS ONLINE
Wednesday, January 11, 2017, 10 am PST/ 1 pm EST
Manufacturers and distributors across the globe are putting online ordering portals in place to remain competitive in the on-demand economy. But while sellers are choosing to implement B2B eCommerce based on a clear understanding of the business benefits, some companies find that their buyers are slower to adopt. While moving your customers online may seem like a challenge, simple, focused adoption strategies can make a huge difference.
This comprehensive webinar will cover actionable tips to diagnose and improve buyer adoption rates for companies who have already implemented B2B eCommerce, as well as give manufacturers and distributors who have not yet rolled out online ordering a playbook that will optimize for high adoption rates out of the gate.
What you'll learn:
- The reasons why buyers might not be placing orders on your portal.
- Specific steps you can take to increase buyer adoption of your B2B portal, including sample emails and promotion ideas.
- The adoption metrics you should be tracking.
About the Presenter:
Since joining Handshake in 2013, Mandy Movahhed has spent her time helping wholesale businesses harness the power of technology to make more sales. Having worked with hundreds of business owners, sales managers, reps, and IT professionals across industries to solve their biggest sales challenges, Mandy has learned the ins and outs of wholesale, and how fundamental shifts in B2B buying preferences are driving industry trends.
Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.
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