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IMPROVING THE BUYER EXPERIENCE WITH B2B ECOMMERCE
By offering a more convenient ordering process, better order accuracy, and greater information access, B2B eCommerce portals enhance the overall buyer experience, making it much easier for retailers to do business with a supplier.
This case study provides real-life examples of retailers who have benefitted from placing orders from online portals powered by Handshake, and how they’ve become more loyal customers as a result.
This case study covers:
- The challenges of manual order submission that these buyers faced pre-online ordering.
- How B2B eCommerce has led to more accurate orders, better management of backorders, more convenient ordering, and better access to order history.
- The critical importance of focusing on the buyer experience in a competitive marketplace.
Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.
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