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By 2017, more than half of all B2B purchases will be completed online. To remain competitive in the face of such numbers, manufacturers and distributors across the globe are moving quickly to put online ordering portals in place.

Moving your buyer online can be a fight against complacency, but thankfully, with some careful planning, tailored messaging, and consistent monitoring, this can be overcome.

This guide will offer tips and strategies to improve your current B2B eCommerce adoption rate. If you haven’t yet launched your B2B eCommerce portal, the guide will walk you through everything you need to know to optimize for a high adoption rate right out of the gate.

This guide covers:

  • The steps to a successful launch of your B2B eCommerce portal, including the exact email messaging you should send to your buyers.
  • The adoption metrics you should be tracking.
  • How to drive ongoing usage of your portal.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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