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Encouraged by the growing revenue share of eCommerce transactions and a new desire among B2B buyers for the on-demand convenience reflected in their personal shopping habits, there has been a massive increase in the adoption of B2B eCommerce among manufacturers and distributors. Rolling out a new solution, however, can be daunting.

From deciding who will own the implementation process internally, to changing commission structures and measuring success, developing a thoughtful, strategic plan is critical. The right up-front preparation will lead to a smooth transition and minimal continued maintenance.

This guide covers:

  • How to determine your project team and the data you'll need for the optimal customer buying experience.
  • Specific strategies to get more retailers to order from your portal and to ensure your sales reps and B2B eCommerce strategy are aligned.
  • The most important KPIs you should be measuring to determine your portal's performance.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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