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Manufacturers and distributors are amidst a dramatic shift in the way they do business. In a world where consumer expectations are at an all-time high, brands have been turning to B2B eCommerce to give their buyers the same online ordering access and lightning-fast fulfillment they are accustomed to in their consumer lives.

This guide will explain the market shifts that have caused the explosion of B2B eCommerce adoption, walk through the reasons brands are clamoring to give their customers access to order online, and help review the most important considerations when choosing the right B2B eCommerce for your business.

This guide covers:

  • How customer expectations in manufacturing and distribution have given rise to omni-channel selling.
  • The top 5 reasons brands adopt B2B eCommerce.
  • Tips to choose the right B2B eCommerce model for your business.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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