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A sharp contrast to their inefficient and clunky paper predecessors, digital catalogs have drastically improved the way manufacturers and distributors sell to their customers. A living and breathing digital document, products can be added and removed, prices changed, and descriptions and images updated. These changes are then be immediately synced to both your B2B website and to your sales reps in the field.

This comprehensive guide will teach you how to create a digital B2B catalog and gain key insights on organization, branding, and personalization. You'll also learn how the modern digital catalog plays a critical role in driving revenue for your business.

This guide covers:

  • The importance of catalog organization, navigation, and personalization in B2B selling.
  • Best practices to create the best product photos and descriptions.
  • How to create a digital catalog that drives revenue for your business.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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