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Some manufacturers who sell both wholesale and retail are tempted to try and make a B2C eCommerce portal work for their B2B needs. Whether you're currently using a B2C solution for your B2B business or are contemplating this approach, there are some important things to consider.

This two-page download distills the main differences between B2C and B2B eCommerce buying and highlights the dangers of using a B2C solution for B2B ordering.

What you'll learn:

  • The most important differences between B2C and B2B buying.
  • The major downsides to using a B2C portal to accept B2B orders.
  • What "frankensteining" is, and how costly it is to your business.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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