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5 DOWNSIDES OF CUSTOM-BUILT B2B ECOMMERCE SOLUTIONS

Custom-built B2B eCommerce solutions have historically been the choice of manufacturers and distributors who are concerned that an off-the-shelf solution won’t be able to accommodate their unique business requirements.

Over the last few years, however, strong SaaS (Software-as-a-Service) B2B eCommerce solutions have evolved to cover the majority of a supplier’s needs out-of-the-box (with customization capabilities that cover the rest), and the costs associated with custom-built eCommerce websites are becoming harder to swallow.

This one-page PDF covers the top 5 reasons manufacturers and distributors using custom-built B2B eCommerce solutions see poor adoption, and why this leads them to switch to SaaS B2B eCommerce.

What you'll learn:

  • Why custom-built B2B eCommerce solutions typically suffer from poor adoption.
  • The major downsides of custom-built B2B eCommerce solutions, including high costs, stagnation, and a poor user experience.
  • The dangers of over-customization, and how this impacts the buyer experience.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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