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When it comes B2B sales in manufacturing and distribution, it's impossible not to mention the word “omnichannel.”

Omnichannel is an approach to B2B sales that aims to provide a seamless customer experience across multiple touch points, whether in person or online, on a computer or a mobile device. Rapid growth of B2B eCommerce, particularly on mobile, has required that manufacturers and distributors prioritize and implement omnichannel strategies to remain competitive.

This one-sheet PDF will cover:

  • What "omnichannel" is and why the omnichannel customer is more valuable.
  • A clear example of the B2B omnichannel customer experience.
  • The components and benefits of an omnichannel platform.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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