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HOW TO REINVENT YOUR EXHIBIT MARKETING PLAN
If you’re like most trade show exhibitors, you probably have a running list of ideas you’d like to implement but aren’t sure where to begin. Or perhaps you’re so busy with must-do tasks that you never even think about the strategic side of exhibit marketing.
In this webinar, led by trade show marketing consultant and author Marlys Arnold, you’ll discover easy-to-implement ideas to refresh and reinvent your trade show presence, create more leads at each show, and ultimately make more sales. Since the summer months often mean a slower trade show season, now is the perfect time to get your plan in place so that you can ramp up for the rest of 2016 and beyond.
What you'll learn:
- How to evaluate which shows to participate in.
- How to update your exhibit display, maximize available technology, and brainstorm more creative giveaway ideas.
- How to effectively partner with show management and more!
About the Presenter:
As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. Not only has she been an exhibitor, she has also been the organizer of several expos and events. This unique industry perspective allows her to share new insights with both beginning and experienced exhibitors, teaching them how to create experiential exhibits that produce significantly higher numbers of qualified leads without busting a company’s budget. She’s led exhibitor workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in business and trade show industry publications, both online and off, and she’s been interviewed on both traditional and online broadcasts. She hosts the Trade Show Insights podcast and the Exhibit Marketers Cafe online community, and is the author of Build a Better Trade Show Image and the ExhibitorEd Success System.
Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.
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