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5 STEPS TO A SUCCESSFUL B2B ECOMMERCE ROLLOUT
Fueled by the growing revenue share of eCommerce transactions and shifting expectations among B2B buyers for more convenient ordering, there has been a massive increase in the adoption of B2B eCommerce among manufacturers and distributors. Rolling out a new solution, however, can be daunting.
In this comprehensive webinar, you'll learn how to develop a thoughtful, strategic plan -- from who should own the implementation process internally, to how to set commission structures for your reps, to how to measure success.
What you'll learn:
- How to determine your project team and the data you'll need for the optimal customer buying experience.
- Specific strategies to get more retailers to order from your portal, and how to make sure your sales reps and your B2B eCommerce strategy are aligned.
- The most important KPIs you should be measuring to determine your portal's performance.
About the Presenter:
Since joining Handshake in 2013, Brandon Gracey has spent his time helping wholesale businesses harness the power of technology to make more sales. Having worked with hundreds of business owners, sales managers, reps, and IT professionals across industries to solve their biggest sales challenges, Brandon has learned the ins and outs of wholesale, and how fundamental shifts in B2B buying preferences are driving the B2B eCommerce trend.
Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.
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