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TRADE SHOW LOGISTICS: GETTING YOUR DUCKS IN A ROW
When it comes to planning for a trade show, many exhibit marketers and sales teams tend to focus on the things designed to dazzle attendees, like booth design, graphics, or giveaways.
But what about all the other behind-the-scenes planning it takes to actually pull off a trade show exhibit?
In this webinar, seasoned trade show expert Tim Patterson will provide the details you need to get all your ducks in a row before each trade show––from shipping and space rental to booth asset management and staffing––so that by the time you arrive at the show venue, you'll be relaxed and ready to succeed.
What you'll learn:
- How to protect your booth investment and the best way to actually get it to the show floor, including shipping, installation, dismantling, storage, and repair.
- Insider tips for all the little details every exhibitor should know about, including electrical, cleaning & maintenance, furniture rental, and more.
- Booth staffing and post-show follow-up strategies to maximize the ROI of your trade show presence.
About the Presenter:
Tim Patterson is an event marketing strategist, consultant, and blogger with years of experience in the trade show business. After serving as VP of Sales and Marketing at Interpretive Exhibits from 2002 to 2011, Tim founded Communication One Exhibits, a consulting firm that offers clients like Bob’s Red Mill, gDiapers, and the US Department of Agriculture with best-in-class exhibits and expert trade show marketing support. Tim is also an avid blogger, offering his valuable insights to readers all over the world at www.tradeshowguyblog.com.
Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.
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