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CHOOSING THE RIGHT B2B ECOMMERCE MODEL FOR YOUR BUSINESS

In recent years, manufacturers and wholesale distributors have experienced a dramatic shift in the way they do business. Until recently, wholesale sales has been predominantly focused on the ﬁeld sales channel. With the advent of B2B eCommerce technology, however, brands are implementing omnichannel strategies that also include online ordering.

Now that it's impossible to ignore the rise of B2B eCommerce, brands are facing questions about the best approach to adopt for their businesses––a decision between implementing the Direct model, the Marketplace model, or a hybrid of both.

This white paper covers:

Definitions of the Direct and Marketplace B2B eCommerce models.
The pros and cons of each approach.
Key insights to determine which model is right for your business.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.