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eCommerce has revolutionized how B2B buyers place orders in manufacturing and distribution. With the rise of online ordering, however, a new set of challenges has emerged. Many suppliers ––particularly those using custom-built solutions or outdated eCommerce platforms––are struggling to meet rising buyer expectations.

With a dated aesthetic and a lack of key eCommerce features common in B2C, many solutions simply do not allow manufacturers and distributors to provide a modern ordering experience that their buyers want to use.

This whitepaper covers the deficiencies of outdated online ordering portals and why so many manufacturers and distributors are providing a modern buyer experience to their customers with SaaS (Software-as-a-Service) technologies.

What you'll learn:

  • What defines a modern B2B buying experience.
  • The downsides of prevailing ordering portals, including limited B2B selling features, inferior digital catalogs, and a poor mobile experience.
  • Why SaaS solutions provide a more modern buyer experience, and the impacts businesses see after implementing them.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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