The experiences you have on your mobile device fall into one of two categories: native mobile applications or mobile-optimized websites.

It's important that you understand the difference between the two in this rapidly evolving technology landscape, particularly if you are a supplier that currently accepts (or plans to accept) B2B orders placed from a mobile device.

This one-sheet will cover:

  • The differences between native mobile and mobile-optimized websites.
  • Why native mobile applications are superior to mobile-websites.
  • Why a native mobile app is particularly critical in the B2B buyer experience.

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