When it comes B2B sales in manufacturing and distribution, it's impossible not to mention the word “omnichannel.”
Omnichannel is an approach to B2B sales that aims to provide a seamless customer experience across multiple touch points, whether in person or online, on a computer or a mobile device. Rapid growth of B2B eCommerce, particularly on mobile, has required that manufacturers and distributors prioritize and implement omnichannel strategies to remain competitive.