When it comes B2B sales in manufacturing and distribution, it's impossible not to mention the word “omnichannel.”

Omnichannel is an approach to B2B sales that aims to provide a seamless customer experience across multiple touch points, whether in person or online, on a computer or a mobile device. Rapid growth of B2B eCommerce, particularly on mobile, has required that manufacturers and distributors prioritize and implement omnichannel strategies to remain competitive.

This one-sheet PDF will cover:

  • What "omnichannel" is and why the omnichannel customer is more valuable.
  • A clear example of the B2B omnichannel customer experience.
  • The components and benefits of an omnichannel platform.

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