B2B marketing in manufacturing and distribution has historically focused on merchandising, printed collateral, and a strong relationship between sales reps and their accounts. With dramatic changes in the technology landscape over the past ten years, however, new marketing channels have emerged for wholesale suppliers, necessitating an updated B2B marketing playbook.
Whether it’s email marketing, social media, or how trade shows have evolved with the advent of online ordering, technology has impacted the way suppliers can communicate directly with their customers and drive more sales.
In this engaging live interview discussion, Tyler Smith, Director of Customer Marketing at Nuun Hydration, will be sharing actionable B2B marketing insights learned from his 10+ years as a sales and marketing leader in the wholesale arm of the company. This webinar is ideal for young and established brands alike, with strategies and marketing best practices relevant for all manufacturers and distributors.