Join us for a live conversation about B2B eCommerce adoption between Brandon Gracey of Handshake and Jeff Bull of Fitsok, a speciality designer and manufacturer of technical running socks sold across the United States. Jeff will be sharing what led to his company's implementation of B2B eCommerce, as well as specific strategies he used to successfully convince his customers to place orders online.

The chat will be about 20-30 minutes, and there will be time at the end for your questions!

This webinar covers:

  • Fitsok‚Äôs reasons for investing in B2B eCommerce, including goals to decrease dependence on independent reps and improve order fulfillment.
  • The proven marketing strategies that led to 54% of Fitsok's customers placing orders online within 3 months of implementation.
  • How B2B eCommerce has now shaped Fitsok's sales strategy.

About the Presenter:

Since joining Handshake in 2013, Brandon Gracey has spent his time helping wholesale businesses harness the power of technology to make more sales. Having worked with hundreds of business owners, sales managers, reps, and IT professionals across industries to solve their biggest sales challenges, Brandon has learned the ins and outs of wholesale, and how fundamental shifts in B2B buying preferences are driving the B2B eCommerce trend.

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