Research has shown that B2B omnichannel customers spend more than those who only buy through a single channel.
As such, today’s manufacturers and distributors have made it a top priority to not only invest in new online channels, but also to determine the mix of in-person sales meetings and online transactions that will profitably serve all buyers, from key accounts to smaller customers.
Whether you’re thinking about rolling out online ordering for the first time, or want to optimize how your sales reps and existing online channels should work together, this dynamic webinar will dive into how leaders in manufacturing & distribution are optimizing their in-person and online efforts.