As B2B eCommerce becomes table stakes across manufacturing and distribution, B2B suppliers are seizing new email marketing opportunities that were previously reserved for B2C. Today, leading manufacturers and distributors are using email to launch new product lines and promotions, suggest products based on past order history, and create segment-specific campaigns that drive real results.
In light of the recent launch of Handshake’s integration with MailChimp, we will be sharing key email marketing best practices. You’ll also get a closer look at the integration, and we’ll outline how to leverage your buyers’ order history and browsing behavior to create effective, tailored email campaigns.
Whether you’re looking to learn more about marketing to your B2B customers, or you’re a current MailChimp customer looking to drive more online orders, this comprehensive webinar has something for everyone.