In manufacturing & distribution, suppliers have long segmented their customers into different groups based on regional territories, pricing tiers, and other criteria.
But now that B2B buyers can place orders on the web and from mobile devices, customer segmentation has taken on new meaning. Today’s sales strategy is customer-specific, and the key is finding the right mix of in-person sales meetings and online transactions that will reduce costs and maximize profitability in all customer segments, from key accounts to smaller customers.
Whether you’re just beginning to think about rolling out online ordering, or want to optimize how your sales reps and existing online channels should work together, this dynamic webinar will teach you how to segment your B2B customer base and develop a sales strategy that increases margins and maximizes revenue.