For any B2B sales leader in manufacturing and distribution, getting products in front of buyers and ensuring an optimal product mix is a necessary, but challenging, part of the sales strategy. With the advent of B2B sales and ordering technologies like B2B eCommerce, however, it’s now easy for suppliers to get more of their products in front of their B2B customers.
Manufacturers and distributors across all industries are finding that once they roll out B2B eCommerce, their customers are more likely to discover new items to buy, and this results in bigger orders than ever before.
This case study details the story of Walman Optical—a leading independent optical wholesaler that greatly enhanced product discoverability through the Handshake platform, and the revenue growth they saw because of it.