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Free Webinar:
Featuring John Bruno, B2B eCommerce Analyst at Forrester Research & Handshake CEO Glen Coates

B2B customers now expect to order online, as shown by countless analyst reports and day-to-day experience in manufacturing & distribution. With convenience and speed as central themes in 2018’s B2B landscape, many suppliers have responded by rushing to get B2B eCommerce in place.

However, there can be downsides to taking such a hasty approach. Rushed B2B eCommerce implementations can result in low adoption, and a disconnected experience between digital and traditional channels can lead to lost customers. Thinking through key considerations BEFORE jumping into B2B eCommerce will not only lead to a more successful implementation, it can also speed up your return on that investment.

Join Forrester Research’s leading B2B eCommerce analyst John Bruno and Handshake CEO Glen Coates for an engaging webinar discussion on the key considerations suppliers must think through to drive lasting value with B2B eCommerce.

What you'll learn:

  • The negative impacts of taking a short-sighted approach to B2B eCommerce.
  • The key considerations you must think through to get a faster return on your B2B eCommerce investment.
  • Real-life examples of businesses who properly planned for B2B eCommerce, and the exciting results they’ve seen.

About the Presenter:

John Bruno is co-author of the 2018 Forrester Wave B2B eCommerce report and lead author of the 2018 B2B eCommerce playbook, providing a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner management, and digital transformation.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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