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BUILDING THE OPTIMAL IN-PERSON & ONLINE B2B SALES STRATEGY
Research has shown that B2B omnichannel customers spend more than those who only buy through a single channel.
As such, today’s manufacturers and distributors have made it a top priority to not only invest in new online channels, but also to determine the mix of in-person sales meetings and online transactions that will profitably serve all buyers, from key accounts to smaller customers.
Whether you’re thinking about rolling out online ordering for the first time, or want to optimize how your sales reps and existing online channels should work together, this dynamic webinar will dive into how leaders in manufacturing & distribution are optimizing their in-person and online efforts.
What you'll learn:
- How to segment your customer base, and the appropriate online/offline channel mix and sales tactics for each segment.
- The 5 steps to implementing a strong omnichannel strategy.
- The types of customers and transactions that are best suited for sales reps vs. online ordering.
About the Presenter:
Glen Coates is Founder and CEO of Handshake. With a decade of combined experience as a software developer and a senior operations manager in B2B sales and distribution, he's now helping brands increase sales with order management technology.
Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.
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