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Free Webinar:

While B2B eCommerce has become table stakes for manufacturers and wholesale distributors, the in-person sales channel remains a key component of the B2B sales process.

Online and in-person sales channels aren’t competing with one another. On the contrary, giving sales reps the ability to offload routine re-orders to an online ordering portal is empowering them to play a more strategic role with customers. Brand ambassadors and stewards of the customer relationship, reps are also becoming central players when it comes to encouraging adoption of online ordering.

Join Handshake CEO Glen Coates and our guest presenter, Forrester Research’s B2B eCommerce analyst John Bruno for an engaging webinar discussion on the critical role B2B sales reps play in driving success with your eCommerce strategy.

What you'll learn:

  • How the role of the B2B salesperson has evolved along with the growth of B2B eCommerce.
  • Exciting Forrester Research data on the value of the omnichannel customer and the continued importance of sales reps in B2B.
  • How to ensure your field sales team and eCommerce strategy are aligned, including tips and real-life success stories to increase adoption of your online ordering portal.

About the Presenter:

As the lead author of Forrester’s 2018 B2B eCommerce playbook, John Bruno provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.

About Handshake...

Handshake is the leading B2B Commerce platform for manufacturers and distributors, helping to grow their business by making it easy for their customers to order the right products from them in-person and online. Handshake’s powerful platform includes mobile order writing, B2B eCommerce, and sales order management with back office integrations.

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